Every fact is checked
Services, service areas, hours, contact information, credentials, and customer expectations must be accurate and consistent.
OUR STANDARD
The standard every website must meet before launch.
Not a score for the sake of a score — a practical review of whether the site is accurate, usable, fast, and ready for customers.
Designed from your business, not from a template
Before any layout is chosen, we learn the business: the services you actually offer, the areas you serve, and how customers find and choose you.
The structure of the site comes from those answers — which pages exist, what each one says, and where every call to action points.
No two plumbing companies get the same site.
Four Things We Refuse to Treat as Optional
It works on a phone
Navigation, tap-to-call, forms, buttons, text, and page spacing are checked at real mobile sizes.
It has a clean search foundation
Pages have clear purpose, useful headings, titles, descriptions, internal links, and technical structure — without ranking promises.
It is checked by a person
Automated tools help find issues, but the final review includes real pages, real devices, and the actual path a customer takes.
The Pre-Launch Review
Before a site goes live it is walked through by hand — item by item, on the real pages. These are the kinds of checks each build goes through.
Content and Trust
- Google review proof is placed where customers decide, and links to the correct profile.
- License, insurance, and bonding details appear where applicable.
- Business name, phone number, hours, and service areas match from page to page.
- Credentials, warranties, and years in business are easy to find.
- Services and credentials are stated accurately — nothing invented.
- Wording and spelling are read by a person, page by page, before launch.
- Privacy and Terms pages are present and linked.
Function and Devices
- The phone number is tap-to-call on a real phone.
- The contact form is tested with a real submission, and the message arrives in the inbox it should.
- Emergency and after-hours information is stated plainly.
- Key pages give the visitor one clear next step.
- Layout is checked at real phone, tablet, and desktop widths, in the common browsers.
- Load speed is checked on an ordinary connection, and the layout does not shift as images load.
- Broken links and redirects are checked by hand, and the site is served over a secure connection.
- Analytics and launch monitoring are confirmed when they are included.
Search and Approval
- Pages carry a written title, description, and a clear heading order.
- Service and location pages are connected through internal links.
- Images carry alternate text.
- Sitemap, robots, and canonical settings are in place so search engines read the site correctly.
- Business and service details are structured so search engines and map listings read them correctly.
- When we replace an existing site, old addresses redirect to their new pages.
- The final scope is signed off in writing before launch.
You get it in writing
Every launch comes with a written launch report: page by page, what was checked and the state the site went live in.
During the included first three months — and every month on Growth — you also get a plain-English report of the work actually done.
What This Standard Does — and Does Not — Mean
Do you reuse a technical foundation?
Yes. Reusable systems and tested components make the build more reliable. The business structure, content, visual decisions, and final site are adapted to the client rather than copied from another company.
Does passing the review guarantee rankings or leads?
No. It means the site met our build standard when reviewed. Search positions, traffic, calls, revenue, and third-party services cannot be guaranteed.
Is the site checked after launch?
Yes during the included first three months. Continued Growth or Website Care begins only if the client separately chooses it.
Do I get any of this in writing?
Yes. Every launch comes with a written launch report of what was checked, and reporting months come with a plain-English monthly report of the work done.
A launch date is not the quality standard.
The site goes live after the agreed work is complete, checked, and approved.